Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals

This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College  on soft skills for marketing professionals   (Approximate script with links)  Introduction  Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More

By |2021-04-03T14:49:52+01:00August 26, 2020|

CIM’s Innovation in Marketing

People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Read More

By |2020-08-24T14:35:38+01:00August 24, 2020|

Why become a member of the Worshipful Company of Marketors?

I have been asking myself “Why become a member of the Worshipful Company of Marketors?” for many years. I had a long association with the Worshipful Company of Chartered Surveyors when I was a judge for the Property Marketing Awards and a columnist for Estates Gazette magazine. And I have Read More

By |2020-02-25T09:18:51+00:00February 25, 2020|

Proactive Marketing Executive – Seven standout subjects (February 2017)

The PM Forum Proactive Marketing Executive workshop has been running successfully for many years. We update the content regularly to reflect the changes taking place in marketing, digital marketing, the professions and the world at large. We cover a wide range of topics on strategic marketing, tactical marketing as well Read More

By |2017-02-04T17:15:29+00:00February 4, 2017|
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