I am often asked by clients to assist in enhancing their client service and client experience. Recently, I facilitated workshops for senior leadership teams where they wanted a) a briefing on the range of client service initiatives in professional services and b) help with deciding their priorities and strategy for Read More
At the recent PM Forum workshop on “Supporting change management”, three quarters of the delegates were from law firms and a quarter from property firms. (Perhaps as a result of PM Forum’s recent acquisition of the Profile Property Marketing Network). Two of those present had previously worked in accountancy firms Read More
What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”?. 14 delegates from across the UK joined us – mostly from law firms. Some delegates were looking at establishing their first KAM programme whilst others were reigniting Read More
At the recent “Proactive Marketing and Business Development Executive” full day PM Forum workshop, delegates (from law (including a former secretary and a former lawyer), accounting and consulting practices asked a number of questions. These summary answers contribute to the learning resources for the session. Six questions from Proactive Marketing/BD Read More
At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. In its 12th year – it obtains the opinions of around 100 CMOs from professional service firms. The panel Read More
