Client feedback on brand at PM Forum Conference 2011

Posted on: September 22, 2011

Yesterday I attended the annual Professional Marketing Forum Conference: “Live your brand values and enhance the client experience”. As always, there were many excellent speakers and lots of food for thought – detailed comments will appear in my article in the next edition of Professional Marketing magazine. http://www.pmforum.co.uk/magazine/current_issue.aspx But for me, one of the most valuable […]

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MPF/FT report “Lessons for law firms: Putting clients at the heart of your management”

Posted on: August 10, 2011

This report by the Managing Partners Forum http://www.mpfglobal.com/ and the Financial Times was published in June – and was then the subject of a national roadshow – and you can download it here: http://ftcorporate.ft.com/resources/ The purpose of the on-line research into the views of 433 people (17% CEO/chairs of companies and 10% Managing/Senior Partners) was to track the […]

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Client feedback – IBM Head of Legal

Posted on: May 19, 2011

One of the conference sessions I always look forward to are where clients give their views on what they expect from their professional advisers – lawyers in this case. I was a bit surprised that more delegates didn’t hang around for the afternoon session at Netlaw’s Key Strategies for Law Firms event (see below for […]

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PM Forum Conference – The clients bite back (Sony Ericsson, Better Capital and JP Morgan)

Posted on: September 27, 2010

My favourite session at each year’s PM Forum Annual Conference is the final plenary session where a panel of professional service clients are invited to give their view on the marketing and sales approaches that they receive and to answer questions from the floor. This year the panel comprised: – Jonathan Pearl, Corporate Vice President […]

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PM FORUM 2009 CONFERENCE – RELATIONSHIPS

Posted on: September 25, 2009

I spent Wednesday at the PM Forum Annual Conference which this year was titled “Relationships” – as a result of my observation when I wrote about the event last year that it appeared to be the predominant theme whether we were talking about culture, clients, service quality, selling or brand. The first panel session comprised […]

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Original branding by Matt Playford · A site by Fresh01