Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals

This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College  on soft skills for marketing professionals   (Approximate script with links)  Introduction  Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More

By |2021-04-03T14:49:52+01:00August 26, 2020|

Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)

You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great Read More

By |2015-10-09T12:01:53+01:00October 9, 2015|
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