I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on Read More
Most people think of databases when they hear CRM. But the data is just a tool to support client relationship management. The following is an extract (Real CRM - 20 top tips) from an article called “From messing around with databases to real client relationship management” published in the current Read More
I have long been interested in generation differences (in addition to personality, cultural and other ones) amongst both the clients and staff of my professional service clients. So I was pleased when one of my former students sent me a fascinating article from www.trendwatching.com about Generation G. Generation G "Captures Read More
I have just started a new strategic review project with a medium sized partnership (around 25 partners) in an international market aligned to the legal sector. As I will be working – for the next few months – from their offices in London, from their offices around the regions and Read More