Kim TassoReview: The GC Index® – a Leadership and Board Assessment tool (organimetric)
Posted on: February 15, 2021
This is a review of a new assessment tool for those who, like me, use them in coaching, leadership development, change management, Board room facilitation and succession planning. It explores The GC Index® – a Leadership and Board Assessment tool. An overview of other frequently-used assessment tools appears as an introduction for context and comparison. […]
Legal marketing case study – Clark Hill redesigns its marketing and BD team
Posted on: January 28, 2021
In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing […]
Animal magic of buy-in and stakeholder engagement (Video)
Posted on: September 11, 2020Today’s video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script – Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their ideas. It’s the personal psychology […]
Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals
Posted on: August 26, 2020This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals (Approximate script with links) Introduction Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – for over 25 years. She […]
Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme
Posted on: April 20, 2020
This book “The Human Edge – How curiosity and creativity are your superpowers in the digital economy” by Greg Orme (London Business School, founder of the Centre for Creative Business and with clients including Accenture, EY and Arcadia) is both fascinating and inspiring. Most of us (lawyers, accountants, surveyors or marketers) worry about the potential […]