Facilitating the perfect lunch or dinner discussion (Relationship and referrer management)

Posted on: August 17, 2009

Roundtables, where you invite a series of guests along to talk over lunch or dinner, are a great way to generate publicity (if you invite a journalist to discuss a topical issue) and effective at subtly promoting your firm whilst helping your existing and potential clients and referrers network and develop relationships. Here are the […]

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Marketing communications technology for professional firms

Posted on: July 14, 2009

A week or so ago, I was invited to the offices of Vuture by a former colleague that I had worked with many, many years ago in the property sector. With his partner, he has spent the past few years developing a kind of digital asset and content management system for professional firms which he […]

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Task, tool and message?

Posted on: March 9, 2009

As I draw to the conclusion of this term’s various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and message. The beauty of the […]

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A small example of fabulous construction professions marketing

Posted on: November 25, 2008

Three things happen when you are the child of a QS (quantity surveyor). 1. You spend a lot of time walking around building sites 2. You acquire an innate distrust of architects and 3. You learn a lot about the construction industry. As a consultant I have worked with some of the largest construction companies […]

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Visual identities, colours and hedgehogs

Posted on: July 23, 2008

It’s rare for me to get involved in visual identity reviews these days but today I was helping a law firm client prepare a brief for a pragmatic visual identity refresh following a strategic review and a new web site. Interestingly, the bit where we address the brand fell between the overall strategic review and […]

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Original branding by Matt Playford · A site by Fresh01