Communications

Hubspot’s guide to building a content strategy

Back in April I summarised Hubspot’s “Practical Guide to Killer Marketing Content” - http://kimtasso.com/hubspots-a-practical-guide-to-killer-marketing-content. There’s a new version out now called “A practical guide to building a killer content strategy” which you can download for free http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Here’s a summary of the key points on content strategy: 1.     Create buyer personas Who Read More

2017-01-18T13:04:06+00:00August 7, 2013|Kim's Blog, Marketing, Social Media, Strategy|

How to write a press release

Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press or news release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: The move to digital PR – a conversation Read More

2025-10-10T16:03:44+01:00June 5, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations. I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Read More

2025-04-10T16:37:51+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|
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