Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

By |2021-04-03T14:19:14+01:00April 3, 2021|

Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social Read More

By |2018-10-26T10:52:14+01:00October 26, 2018|

Content development – Get blood out of a stone

At a recent effective writing course I led for PM Forum http://www.pmforum.co.uk/training/ the issue causing most concern for delegates was getting content out of busy lawyers, accountants and surveyors. Content development was described as being like getting blood out of stone. So here are some ideas to help get that Read More

By |2016-03-20T16:14:50+00:00March 20, 2016|
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