This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers looking at their next career move). The essence of marketing is to anticipate and meet client needs profitably. As your career progresses, you develop Read More
Nick Hughes was my interview guest at the April Profile | Property Marketing Forum event. It was good to see so many property, legal, consultancy and design people from both Profile and Home - PM Forum attending. Thanks to the team at Trowers & Hamlin lawyers for their excellent hospitality Read More
As a result of recent articles and blog posts on mental health in marketing (see Improve mental health at work, in marketing and for women) I was invited by Kiran Kapur | LinkedIn – CEO of Cambridge Marketing College to join her on a podcast. Why Marketers Are Struggling — Read More
Following the recent Marketing and Business Development (MBD) law firm case studies, here are some Marketing and Business Development (MBD) accountancy firm case studies (2024-2025). Shortly, I will publish the final series – for property and real estate firms. Whereas there was real variety in the law firm case studies, Read More
There were many newly-appointed MBD assistants at the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” . One observation from the delegates was that marketing and business development (MBD) roles and activities were incredibly diverse. Roles depend on your firm, your MBD Read More
