Influence

Book review: Unleash the power of storytelling by Rob Biesenbach

I’ve reviewed various storytelling books and this one is the best so far – it’s short (150 pages), practical and provides step-by-step guidance. It was published in 2018 in the USA. Its subtitle is “Win hearts, change minds, get results” and it’s positioned as “a practical guide for the workplace, Read More

2024-11-06T10:53:57+00:00November 6, 2024|Kim's Blog, Marketing, Relationship Management, Selling, Social Media|

Coaching skills – How to work with people with fixed views and closed to new ideas (dealing with stubbornness)

At the recent PM Forum - PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” the issue of how to work with people with fixed views and closed to new ideas or refuse to consider change arose several times.  We avoided using labels such Read More

Book Review: The Coaching Manual by Julie Starr

I’ve reviewed several advanced coaching books in the past but I was asked to recommend a good introduction to the topic to support those attending my various coaching training sessions. Coaching is proven to be an effective way to develop and retain your team members. Coaching is an essential leadership Read More

The future shape of a Proactive MBD Executive? Hard (technical and AI) skills, soft skills and career development (Ireland, 2024)

Following the success of Being more strategic - Case studies and insights (Ireland May 2023) (kimtasso.com) last year, I was invited back to Dublin earlier this month. The topic of the half day training session was “Becoming a proactive marketing and business development (MBD) executive” which was tailored by the Read More

2024-06-21T08:37:42+01:00May 28, 2024|Kim's Blog, Marketing|
Go to Top