At the recent PM Forum training workshop on “Buy in, engagement and stakeholder management” there was much discussion about influence and persuasion. Delegates were from law and accountancy firms. I’ve pulled together many of the ideas on influence and persuasion to create a toolbox as an additional learning resource for Read More
As a long-standing member of the Institute of Directors I was surprised to learn that there is special interest groups for Marketing Communications | Institute of Directors. So I attended one of its webinars yesterday: “Are you really listening – Unlocking innovation and engagement in the workplace” which focused on Read More
There were both lawyers (solicitors and barristers) and accountants at last week’s MBL LearnLive training session on “Developing More Work from Referrers & Intermediaries“. (Future dates: Kim Tasso - MBL Seminars). Their key interests – whether in fee-earning or business development roles - were working with external referrers and the Read More
This article is reprinted from the November/December issue of PM Magazine Magazine - PM Forum. PM Forum Annual Conference Report 2024 – The rise and power of AI and automation More than 100 senior marketing and business development professionals joined the PM Forum for its annual conference. Kim Tasso joined Read More
Professionals – lawyers, accountants, surveyors and marketers – need to create and maintain a personal brand as part of their career development, marketing and selling. But how do you create a personal brand? And position it appropriately with the right level of awareness? Here I summarise a simple process to Read More
