Managing partners, heads of transformation and functional leaders joined a MBL “Tackling change management – a workshop for professional practices” full day workshop in London last week. It was great that law firms, accountancy firms and surveying firms were represented – as the challenges are similar. It was an intense Read More
I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More
Former leaders have valuable lessons to share. Although by the time they have reflected, they have left the firm and it’s sometimes too late to pass on that those hard-won insights to the next generation of leaders. So this is the first in a series on lessons from former leaders. Read More
For over 20 years I have attended and reported on the annual Professional Marketing conference. Sometimes I have also presented sessions. The latest conference was reported in the winter edition of PM Magazine. Thanks to editor Matt Baldwin for his assistance. The theme of the 28th conference this year was Read More
At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Both to support their competitor analysis and to see what good strategies and campaigns look like. I scour publications and awards to pick up as many as Read More
