I read this book a while ago but have mentioned it to several people (leaders) recently during coaching programmes so thought I’d write a short review to encourage them to read it. The book, which is based doctoral research using 360 degree feedback (Leadership/Impact instrument – a registered trademark of Read More
At a recent workshop on “How to increase buy-in” (see http://www.pmforum.co.uk/training/), the delegates identified the following as the most useful tips and hints to add to their persuasion armoury: Align aims – You may have a clear vision of what you want to achieve and understand the benefits to the Read More
I am immensely grateful for another lovely review of my fourth book "Rainmakers and Trailblazers - Step by step business development for lawyers" - this time from Geoffrey Lander. "If there was a Hall of Fame for business development gurus then Kim Tasso would be a first ballot certainty, for both Read More
As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye: 1. Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More
Having just surfaced from a mountain of research, I’ve plucked these gems out as counter-intuitive market trends that could have an impact on your business or marketing strategy 1. Book publishing growth Whilst we may think that electronic books have taken over, there were 530,000 new books published in 2011 Read More