I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Listen to the market (research) Attend events (market intelligence/make connections) Follow up Manage your contacts Prioritise your pipeline Promote your referrers and clients Create a campaign Optimise your Read More
Following a lively debate on a LinkedIn group, I recently wrote an article for Professional Marketing magazine http://www.pmforum.co.uk/ which explored whether the business development challenges and approaches in a large firm were significantly different from those in a small firm. The key areas explored included: Engagement Infrastructure Bureaucracy and influence Resources Read More
Tim Prizeman’s Kelso Consulting has produced a great report on this subject which is available from http://www.kelsopr.com/downloads He reports that there has been a dramatic rise in LinkedIn usage amongst the larger firms with almost half the personnel having a LinkedIn account compared to under a quarter last year. Law Read More
On 20 December 2011 the Law Society published a 14 page practice note on social media. You can see it here: http://www.lawsociety.org.uk/productsandservices/practicenotes/socialmedia/5049.article It provides a rather brief answer to the question “What are social media?”, a summary of the pros and cons, focuses on the professional and ethical issues for lawyers Read More
