Hootsuite social media management enterprise system
Posted on: April 10, 2013
One of my recent social media training workshop delegates (who was employed at a law firm at the time) liked Hootsuite so much that after evaluating it for his firm that he took a job there!
Hootsuite (like Tweetdeck) allows you to manage all of your social networks through one dashboard designed for you to listen, engage and measure everything (Twitter, LinkedIn, Facebook, Google+ company pages, Foursquare, Myspace etc). It’s been going for four years and has 6m users..
He called me recently to run through the latest developments in the enterprise solution (engage, collaborate, security, analytics) which included:
Define and view 20 tabs
Set permissions on different user profiles, teams and platforms
Accountability trail through an archive
Approvals before posting tweets and posts
Integrated composition tool
Third party integration
Link to Google Analytics and custom analytics reports
Vanity link shorteners
Basic sentiment analysis
Assignment of responsibility for responses and replies to individuals