Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

Posted on: May 23, 2014

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the marketers amongst us with quotes […]

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Withers’ double win – A cracking demonstration of superb law firm marketing AND a tour de force on legal pitfalls in social media

Posted on: February 28, 2014

I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing case study. The second was […]

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6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data

Posted on: February 17, 2014

As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye:  1.     Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and any other user generated content […]

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Legal Marketing Case Study: “Hot on family law” at Rayden Solicitors

Posted on: January 30, 2014

The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner in 2005 to an award-winning […]

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Case study: Developing a family law practice at Oxley & Coward solicitors in Yorkshire

Posted on: November 5, 2013

I was recently asked to lead a day’s training session on developing a family law practice for firms in the LawNet group http://www.lawnet.co.uk/.  Sarah Scott, a partner in the family team at Oxley & Coward http://www.oxcow.co.uk/, provided a short presentation on their experiences with media relations and social media and was kind enough to let […]

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Original branding by Matt Playford · A site by Fresh01