Effective social media for accountants

Posted on: April 1, 2015

I spent this morning in front of a video camera recording a webinar for MBL on Effective social media for accountants. My aims, in this 75 minute video (which will be livestreamed on Wednesday 6th May) were to: Present a persuasive business case on why accountants and tax practitioners should consider using social media as […]

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Back to basics – The importance of segmentation and personas

Posted on: November 25, 2014

While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to go back to basics. Like segmentation […]

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Property marketing – To social media or not to social media? (Knight Frank)

Posted on: July 1, 2014

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there was a panel session comprising John Williams (Head of PR and Social Media at Knight Frank) and Andrew Williams (Director of FTi Consulting) who tackled the subject of the effective use of social media in property marketing. Highlights from […]

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Property marketing case study – CBRE at MIPIM with bears and bulls video and social media

Posted on: July 1, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France each March remains a major […]

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Book Review – Business Networking: The Survival Guide by Will Kintish

Posted on: June 25, 2014

I’ve just written a full review of this book on business networking for Professional Marketing magazine http://www.pmforum.co.uk/magazine/  – and it’s full of praise for this down to earth and immensely practical book (written by an accountant) which reflects all the values and advice that I share with my clients during training sessions on selling and […]

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