Book Review – “Share this – the social media handbook for PR professionals”

Posted on: April 19, 2013

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Panel. 1.         Changing media, changing […]

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Digital PR case study – BDO accountants “Service2020: Megatrends for the decade ahead” and local government social media campaign

Posted on: April 15, 2013

Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and AMP. I originally arranged to […]

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Hootsuite social media management enterprise system

Posted on: April 10, 2013

One of my recent social media training workshop delegates (who was employed at a law firm at the time) liked Hootsuite so much that after evaluating it for his firm that he took a job there! Hootsuite (like Tweetdeck) allows you to manage all of your social networks through one dashboard designed for you to […]

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Lawyers, agents and media on international communications in real estate

Posted on: February 22, 2013

Having missed the Profile Network Property Week editor lunch at the end of January following the mini-personal crisis resulting from the theft of my purse and mobile phone, I was keen to get along to a Profile event to catch up with friends and contacts involved in property marketing – not least Rhoda Katz and […]

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Advanced social media use amongst lawyers, accountants and surveyors

Posted on: November 8, 2012

I have been involved in social media almost since its inception. Initially, when I was asked to help firms it was often for training in terms of basic awareness of the main tools and helping people set up appropriate profiles. There was little appetite for using social media to support marketing, selling and relationship management in […]

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