I reviewed this book (Let's get real or let's not play - The demise of dysfunctional selling) back in March 2003 for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx but as a couple of people have asked about Frank Covey sales techniques lately I thought it was worth digging it out again. As well Read More
There’s so much happening in the world – mostly driven by the digital revolution – that it’s easy to get so wrapped up with new tools and channels that the fundamentals are left behind. Strategy is one of those areas that is often neglected. And even when, like me, you’ve Read More
There was an unfortunate article recently in one of the legal magazines that provided a rather damning view of the history of marketing in the profession. On the basis of interviews with a handful of people, it asserted that most marketers involved in legal marketing in the past were no Read More
I participated in a fascinating webinar today by AMBA (Association of MBAs) where Professor Simon Collinson (Dean of Birmingham Business School) presented the key findings from the book he co-authored with Melvin Jay called “From complexity to simplicity: Unleash your organisation’s potential”. There may be some interesting lessons for larger Read More
The other day there was a piece about the lack of women on UK Boards in the Evening Standard http://www.standard.co.uk/news/uk/boardroom-doors-are-still-closed-for-women-8084093.html The key points were that: Not one woman has joined the board of any of Britain’s biggest companies in the past year In the past two years, of 87 executive Read More
