Marketing plan

Managing and marketing a profitable surveyors’ practice – Guiding and rising stars

At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had the most impact on the delegates. There were two themes. The first was the “guiding star of strategy” – the vision of the partners, the business plan and the marketing plan. The second was Read More

2019-03-28T11:09:14+00:00March 28, 2019|Kim's Blog, Management Skills, Marketing, Property, Strategy|

Developing a business psychology practice – Communicating a consulting profile and reputation

It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan Read More

Private client marketing – Five thoughts from heads of department (2017)

Last week I was in Manchester for an MBL training course on “Developing and sustaining your private client practice”. Over half of the delegates were heads of private client departments with responsibility for developing and growing their teams and private client marketing was a major theme. Here are the five Read More

2021-04-03T16:38:09+01:00December 11, 2017|Kim's Blog, Lawyers, Marketing, Strategy, Web Sites|

Marketing planning in a nutshell

I provide many public training courses on marketing planning in a nutshell. But questions about marketing planning arise in many other public and in-house training courses on business development, referrer management and social selling. And of course people ask me for a standard marketing plan template. But it’s rarely as Read More

Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Read More

2017-04-06T15:25:11+01:00April 6, 2017|Kim's Blog, Marketing|
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