Marketing plan

Strategic drift – a risk for partnerships

In most of the courses I teach and the coaching provided to senior lawyers, accountants and surveyors I talk about the importance of having a firm-wide strategy. Even if it is merely an “umbrella strategy” of overall parameters about how the equity partners hope that the firm will develop and Read More

2021-04-10T16:15:13+01:00December 29, 2011|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

Book review: Chaotics – The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning)

Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More

2022-10-21T12:14:36+01:00July 14, 2011|Kim's Blog, Management Skills, Marketing, Strategy|
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