Marketing plan

Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – Read More

2013-12-20T10:54:36+00:00December 20, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|

Marketing planning – Are you seaweed or a limpet?

Last week, I had the good fortune to spend the morning with some bright young professional services marketing folk at a workshop entitled “Marketing and Business Development Planning in a nutshell”. We acknowledged that whilst marketers needed detailed marketing and BD plans, fee-earners only needed a short, sharp one page summary Read More

2013-08-09T19:31:19+01:00September 19, 2012|Kim's Blog, Marketing, Strategy|

10 top tips for targeting – bring focus to your sales efforts

Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and Read More

2015-12-11T13:59:47+00:00April 28, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Selling|
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