At this week’s Profile (property marketing network http://www.profile-network.com/) session these three organisations shared their experiences of using video as part of the marketing communications mix for property marketing. Berwin Leighton Paisner http://www.blplaw.com/home Brian Macreadie, Head of Brand and Sector Marketing, explained that he was a “digital marketing geek” who had Read More
I thought it would be helpful to have an overview of Marketing Information Systems (MkIS) in the professions. I saw a neat infographic by Scott Barker on the Marketing Technology Landscape recently and despite the growing impact of technology on marketing was horrified at the incredible range and number of Read More
Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More
Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More
I am immensely grateful for another lovely review of my fourth book "Rainmakers and Trailblazers - Step by step business development for lawyers" - this time from Geoffrey Lander. "If there was a Hall of Fame for business development gurus then Kim Tasso would be a first ballot certainty, for both Read More