Kim TassoLegal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®
Posted on: April 19, 2019
This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the firm’s success having worked with […]
Internal communication – Why, how and what?
Posted on: February 9, 2018
At a recent training session for marketing and BD assistants, we considered the importance of internal communication – why, how and what? Why is internal communication important? Internal communication in a professional service firm (PSF) is important for a number of reasons: Culture – Each firm will have a slightly different corporate or workplace culture. […]
Legal market research – Brand promises and service realities 2017/18 by Nisus Consulting
Posted on: October 10, 2017
Earlier this year I reviewed the Nisus Consulting “Balanced scorecard” research report on client service in the legal profession http://kimtasso1.wpengine.com/client-experience-management-cem-two-research-reports/. Their latest legal market research report looks into the link between brand, service and loyalty in the UK’s largest law firms. The report shows the responses from 2,200 buyers of legal service – split equally […]
Legal case study – Anatomy of a law firm merger (Ross & Craig and DMH Stallard)
Posted on: September 27, 2017
In 2015 I interviewed David Leadercramer, the former managing partner and senior partner of Ross & Craig solicitors http://www.rosscraig.com/ about his firm’s decision to merge with DML Stallard http://www.dmhstallard.com/ to gain insight into the merger decision and process. The original interview is below. David was kind enough to reflect recently on what he said at […]
Driving change in professional practices – the interesting bits?
Posted on: February 3, 2017
Our workshop on driving change in professional practices proved to be an intense and challenging day learning about psychology, leadership and change management. Delegates worked on their plans for achieving desired changes in themselves, their teams and their firms. Here are some of the highlights from the delegates’ perspective. The challenge of personal change Drawing […]