Networking

Lessons in leadership – personal brand, presence, stages and loneliness

I took myself along recently to Buzzacott acccountants’ “taster session” from its leadership development programme. The workshop covered four short lessons in leadership – personal brand, presence, stages and loneliness. Personal leadership brand I’ve written about personal branding before (see, for example, http://kimtasso.com/the-power-of-three-in-personal-introductions-brandme/ and http://kimtasso.com/building-personal-brand-key-person-influence-daniel-priestley/). Jan Carrington led us through some discussions Read More

2018-05-15T09:21:45+01:00May 15, 2018|Kim's Blog|

Vuture – Marketing and relationship management automation in professional services firms

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, Read More

2018-04-17T16:28:59+01:00April 17, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management|

Legal Marketing Case Study – Fisher Meredith family law services and so much more

Here's the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and Read More

2016-05-19T09:36:27+01:00May 19, 2016|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|

Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines

I recently ran one of the regular “Introduction to marketing and business development for secretaries and assistants” sessions for PM Forum (see http://www.pmforum.co.uk/training/) The delegates were split equally between those who worked within marketing and BD teams and those who supported a legal or accounting fee-earner. At the end of Read More

2015-11-12T13:20:09+00:00November 12, 2015|Kim's Blog, Marketing, Social Media, Web Sites|
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