Influence – Cialdini’s six principles of the psychology of persuasion (Video)

This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and persuasion – and how you might use them. They are Read More

Animal magic of buy-in and stakeholder engagement (Video)

Today's video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script - Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their Read More

2021-03-31T15:37:34+01:00September 11, 2020|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|

Better Business Relationships – The building blocks (video)

My latest video discusses my 2018 book Better Business Relationships. It offers some practical insights to help you improve your business relationships at each stage of the DACRIE model – Diversity, Adaptation, Communication, Relationship formation, Internal Relationships and External Relationships. Better Business Relationships – The building blocks. (Script) Introduction Hi Read More

2021-03-31T15:15:19+01:00June 11, 2020|Kim's Blog, Management Skills, Relationship Management, Selling|

Marketing in a time of Coronavirus – Pragmatic ideas

“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned Read More