Kim TassoAnimal magic of buy-in and stakeholder engagement (Video)
Posted on: September 11, 2020Today’s video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script – Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their ideas. It’s the personal psychology […]
Better Business Relationships – The building blocks (video)
Posted on: June 11, 2020My latest video discusses my 2018 book Better Business Relationships. It offers some practical insights to help you improve your business relationships at each stage of the DACRIE model – Diversity, Adaptation, Communication, Relationship formation, Internal Relationships and External Relationships. Better Business Relationships – The building blocks. (Script) Introduction Hi – I’m Kim Tasso And […]
Marketing in a time of Coronavirus – Pragmatic ideas
Posted on: May 7, 2020
“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned staff to working from home […]
Why become a member of the Worshipful Company of Marketors?
Posted on: February 25, 2020
I have been asking myself “Why become a member of the Worshipful Company of Marketors?” for many years. I had a long association with the Worshipful Company of Chartered Surveyors when I was a judge for the Property Marketing Awards and a columnist for Estates Gazette magazine. And I have long been a supporter and […]
Helping tax advisers sell their services – Be more detective
Posted on: January 30, 2020
I was delighted when the Chartered Institute of Taxation (CIoT) Harrow and North London Branch invited me back to present an evening session earlier this month. I had previously presented on “Social media for tax advisers” in 2013 . On this occasion my talk was on “Helping tax advisers sell their services – Be more […]