Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/. The 18 delegates – from a variety of legal and accountancy firms - selected the key topics discussed for a follow up blog post: 3 themes from marketing planning: Stepping stones, persuasion and Read More
I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ I’ve read many books on change management before but this one comes with a really big recommendation. It’s quick, easy and inspiring to read. And the few lessons – illustrated beautifully with great success stories from all Read More
Last week I was joined by over 20 surveyors at the first presentation on this new MBL course on “Managing and marketing a profitable surveyors’ practice”. Change management is a key topic. During the day we covered a lot of material including: business planning, strategy development, management functions, market analysis, Read More
At the PM Forum’s “Being more strategic” course http://www.pmforum.co.uk/training/ last week we covered a lot of ground. During the day we explored techniques for: thinking strategically, strategic processes, developing business strategy and strategic marketing. The feedback (see below) was fantastic. When I asked delegates on what topic they would most Read More
Anger management, changing perceptions, expectations management, risk aversion, new CRM systems, protectionism, inertia and even monkeys - There’s always so much variety when we discuss the challenge of partner buy-in for marketers in professional service firms! At the most recent PM Forum http://www.pmforum.co.uk/training/ workshop “Getting it past the partners – Read More
