Planning

2014 CIM professional marketing qualifications syllabus changes

I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and Read More

2014-09-11T16:50:28+01:00September 11, 2014|Kim's Blog, Marketing, Statistics and trends|

Book review: “Developing a business strategy – How to use strategic planning to start up or grow your business” FT Essential Guides by Vaughan Evans

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum http://www.pmforum.co.uk/training/ I needed to select a couple of books to recommend to delegates. Read More

2014-08-19T16:00:04+01:00August 19, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Book Review – “How to think strategically: Your roadmap to innovation and results” by Davide Sola and Jerome Couturier

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum http://www.pmforum.co.uk/training/ I needed to select a couple of books to recommend to delegates. Read More

2014-08-19T15:58:10+01:00August 19, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

6 counter-intuitive market trends – Books, luxury goods, universities, small businesses, feminisation and older women

Having just surfaced from a mountain of research, I’ve plucked these gems out as counter-intuitive market trends that could have an impact on your business or marketing strategy  1.     Book publishing growth  Whilst we may think that electronic books have taken over, there were 530,000 new books published in 2011 Read More

2014-02-14T12:15:23+00:00February 14, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|
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