It was wonderful that the first webinar of Profile | Property Marketing Forum was on the topic of navigating towards your future digital marketing ecosystem. It was presented by Carl Hewitt and Becky Willis who focus on performance marketing and technical development for the regulated sector. Here are some of Read More
What’s your personal value proposition? What value do you bring to your clients? (or employer?) You may have considered these questions as part of your personal brand development. I’m looking at the process through the lens of value proposition development – and through my personal lens. Develop your value proposition (and Read More
Nick Hughes was my interview guest at the April Profile | Property Marketing Forum event. It was good to see so many property, legal, consultancy and design people from both Profile and Home - PM Forum attending. Thanks to the team at Trowers & Hamlin lawyers for their excellent hospitality Read More
At the recent MBL workshop on cross-selling and referrer management, we adopted a back-to-basics approach for these strategies. (see Kim Tasso – MBL Seminars for details of future sessions). Delegates from legal, property, construction and financial services firms came together to look at how to initiate or improve their cross-selling and referrer Read More
I’ve been remiss in collating recent marketing and business development case studies. The last batch I published was Marketing and BD case studies in legal, accountancy, consultancy (April 2024) and Marketing case studies – Digital thought leadership campaigns (February 2025). So here is a bumper edition which serves as a Read More
