Property marketing

Sign up for the 2nd Estates Gazette Property Marketing Summit

In June 2014, I presented a paper on future trends in property marketing at the first Estates Gazette Property Marketing conference. I also wrote a series of blogs about some of the other presentations. Here are the links if you are interested: Property marketing trends http://kimtasso.com/property-marketing-trends-challenging-convention/ Land Securities and digital Read More

2015-03-20T10:45:23+00:00March 20, 2015|Kim's Blog, Marketing, Property, Strategy|

Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and Read More

CRM, sales pipeline, project management and collaboration system – Glasnost21 for small and medium firms

While most people know about the leading CRM systems for the professions (e.g. LexisNexis InterAction for lawyers), it’s always interesting to hear about other systems for small to medium sized firms whose needs are a little less sophisticated. Glasnost21 is produced by Antony Slumbers who specialises in the use of Read More

Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to John Rushton, chairman of the property marketing and design consultancy Small Back Room  http://www.smallbackroom.com/  Tribes and Community – from Kazakhstan Read More

2014-04-11T11:20:48+01:00April 11, 2014|Kim's Blog, Marketing, Property, Selling, Social Media, Web Sites|

Lawyers, agents and media on international communications in real estate

Having missed the Profile Network Property Week editor lunch at the end of January following the mini-personal crisis resulting from the theft of my purse and mobile phone, I was keen to get along to a Profile event to catch up with friends and contacts involved in property marketing – Read More

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