Questions Archives

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold
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Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Client listening, research and insight are the lifeblood of professional services marketing. Because marketing is about anticipating and meeting client needs profitably. And client research is required for just about everything including: needs analysis, strategic planning, marketing planning, branding, key account management (KAM), targeting, service delivery, client experience management, pitching Read More

Kim Tasso2026-01-07T10:08:43+00:00January 7, 2026|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends|

Promoting strategy conversations with questions – Be more strategic
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Promoting strategy conversations with questions – Be more strategic

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy

Promoting strategy conversations with questions – Be more strategic

December’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals moved back to a full day format following feedback from previous delegates. Law and accountancy firms were represented on this session – during which there were various threads on strategy conversations. Promoting strategic conversations with Read More

Kim Tasso2025-12-19T11:40:20+00:00December 19, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

The Art of Listening
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The Art of Listening

Kim's Blog, Management Skills, Marketing, Psychology, Relationship Management

The Art of Listening

PM Forum Canada presented a fantastic webinar on the art of listening. I was really impressed with the book by Kate Murphy You’re not listening – What you’re missing and this session was equally illuminating. The session – attended by over 200 delegates - provided insights into how to listen Read More

Kim Tasso2025-05-07T12:45:22+01:00May 7, 2025|Kim's Blog, Management Skills, Marketing, Psychology, Relationship Management|

Book Review: Strategic Tendering for Professional Services by Matthew Fuller and Tim Nightingale (Second Edition)
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Book Review: Strategic Tendering for Professional Services by Matthew Fuller and Tim Nightingale (Second Edition)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Selling, Statistics and trends, Strategy

Book Review: Strategic Tendering for Professional Services by Matthew Fuller and Tim Nightingale (Second Edition)

Back in May 2017 I reviewed the first edition of this book strategic tendering. And I have been recommending it ever since. So I was delighted when the authors did an extensive overhaul of the contents to publish the second edition in 2022. This review concentrates on the newer material Read More

Kim Tasso2025-04-21T10:51:15+01:00April 21, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Selling, Statistics and trends, Strategy|

What happens in therapy?
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What happens in therapy?

Kim's Blog, Relationship Management

What happens in therapy?

As a therapist I am often asked “What happens in therapy?”. Sometimes people ask “What do I have to do in therapy?”. So here’s an overview to give some comfort and confidence to those considering therapy. I’m keen to hear from other therapists and the experiences of those who have Read More

Kim Tasso2025-04-10T10:08:26+01:00April 10, 2025|Kim's Blog, Relationship Management|