On 25th June I went along to the fabulous conference venue at 30 Euston Square for the second annual Estates Gazette property marketing conference. It was an interesting line-up of speakers and panellists. Here are my top takeaways (some of which were tweeted under #EGSummit): 1. “Marketing used to be Read More
In June 2014, I presented a paper on future trends in property marketing at the first Estates Gazette Property Marketing conference. I also wrote a series of blogs about some of the other presentations. Here are the links if you are interested: Property marketing trends http://kimtasso.com/property-marketing-trends-challenging-convention/ Land Securities and digital Read More
At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there were three presentations that focused on brands, rebrands and value propositions. Marc McConnell – Cluttons http://www.cluttons.com/gb The Cluttons brand – predominantly red visually – was established 250 years ago Amazon says “Brand is what Read More
At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there was a panel session comprising John Williams (Head of PR and Social Media at Knight Frank) and Andrew Williams (Director of FTi Consulting) who tackled the subject of the effective use of social media Read More
At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there was a panel session comprising Sean Curtis (Head of B2B at Land Securities), Tim Watson (Head of Strategy at DixonBaxi) and David Fuller (Toolbox Marketing) who considered the role of digital and non-digital marketing Read More
