Real estate costs in law firms – The Lawyer UK 200 report

Posted on: October 26, 2015

During the summer I worked with The Lawyer magazine analysing the real estate costs in law firms. Real estate costs and a wide range of other financial and head count data for over a 100 of the UK’s 200 leading law firms were analysed to produce the first detailed report (sponsored by JLL) on real […]

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Change management in a surveyors’ practice – Bridging the gap between the old and the new

Posted on: July 27, 2015

Last week I was joined by over 20 surveyors at the first presentation on this new MBL course on “Managing and marketing a profitable surveyors’ practice”. Change management is a key topic. During the day we covered a lot of material including: business planning, strategy development, management functions, market analysis, service development, promotional marketing strategies, […]

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Nine takeaways from the second annual Estates Gazette property marketing summit

Posted on: July 7, 2015

On 25th June I went along to the fabulous conference venue at 30 Euston Square for the second annual Estates Gazette property marketing conference. It was an interesting line-up of speakers and panellists. Here are my top takeaways (some of which were tweeted under #EGSummit): 1. “Marketing used to be about disruption – now it’s […]

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Sign up for the 2nd Estates Gazette Property Marketing Summit

Posted on: March 20, 2015

In June 2014, I presented a paper on future trends in property marketing at the first Estates Gazette Property Marketing conference. I also wrote a series of blogs about some of the other presentations. Here are the links if you are interested: Property marketing trends http://kimtasso.com/property-marketing-trends-challenging-convention/ Land Securities and digital marketing http://kimtasso.com/property-marketing-digital-non-digital-land-securities/ Knight Frank and […]

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Property Marketing Case Study – The power of brands in B2B and B2C (Cluttons, Workspace and CBRE)

Posted on: July 1, 2014

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there were three presentations that focused on brands, rebrands and value propositions. Marc McConnell – Cluttons http://www.cluttons.com/gb  The Cluttons brand – predominantly red visually – was established 250 years ago Amazon says “Brand is what someone says about you when […]

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Original branding by Matt Playford · A site by Fresh01