Research

How to create a digital marketing strategy in a professional services firm

It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum  on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More

Campaigns, thought leadership and project management – 18 ways to stretch MBD resources

At this month’s PM Forum - PM Forum online workshop on “Campaigns, thought leadership and project management” we explored the three topics from a strategic (why) rather than a tactical (how) perspective. 50% of the delegates were from law firms with others from accountancy and consulting practices. There was an Read More

2024-06-24T09:39:13+01:00June 24, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Book review: The Thriving Lawyer by Traci Cipriano (resilience)

Well-being, mental health and resilience are important themes in professional services – not just in legal firms. People are our most important asset and we need them to feel well and able to take on challenges in order to provide exceptional client service and to be productive. This book will Read More

2024-06-17T09:18:28+01:00June 17, 2024|Kim's Blog, Lawyers, Management Skills|

Book review: You’re not listening – What you’re missing and why it matters by Kate Murphy

Active listening is a core communication skill that is fundamental for creating and developing relationships. Yet listening doesn’t receive nearly as much attention as other communication skills such as speaking, writing, presenting and negotiating. Effective listening is critical for so many activities such as learning, leading, client service, consulting, coaching, Read More

2024-06-07T08:15:32+01:00June 7, 2024|Kim's Blog, Management Skills, Relationship Management, Selling|
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