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Private client marketing – Competing in the digital era

This article on "Private client marketing - competing in the digital era" was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business Read More

2017-11-09T14:56:26+00:00November 9, 2017|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Web Sites|

Business development for lawyers – Pipelines, relationship management and international marketing (October 2017)

At a recent CLT course on Business development for lawyers, I was working with employment, construction and commercial lawyers. The key points of interest were as follows: Pipeline management Pipeline management is particularly important for those selling commercial legal services to organisations. There is often a significant lead time between Read More

2018-01-12T12:21:23+00:00October 16, 2017|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Accountancy marketing case study – From client referrals to sectors and social media

Wilson Wright (established in 1893) is a nine partner accountancy practice based in Holborn Circus in London serving both private and commercial clients. In 2016 it won the British Accountancy Award (BAA) for Independent Firm of the Year (Greater London) and is currently shortlisted for Mid-Tier Firm of the Year. Read More

2017-09-12T14:15:17+01:00September 8, 2017|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media|

Developing a private client practice – 10 insights (July 2017)

In July 2017, I presented another of the successful MBL sessions on “Developing a private client practice”. As the nature and interests of the delegates – and the most pressing issues in the legal market – vary at each workshop, so the key points change. Here are the topics that Read More

2021-04-03T16:46:41+01:00August 2, 2017|Kim's Blog, Lawyers, Management Skills, Marketing, Social Media, Strategy|

Estates Gazette Property Marketing Summit 2017 – Goals, Digital, Innovation, Content, Video and Experience

I went along to the annual Estates Gazette Property Marketing Summit last week. It’s been reduced from a full day programme to half a day and two discussion panels dominated the programme although there were some real gems in the other presentations. The focus was on marketing physical properties rather Read More

2017-07-03T13:22:52+01:00July 3, 2017|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|
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