Stakeholder Management Archives - Page 7 of 7

Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with Read More

Kim Tasso2018-01-12T11:54:45+00:00April 7, 2015|Kim's Blog, Marketing, Relationship Management|

Strategy basics – Mintzberg

I’ve written a fair amount about strategy (see the links below) but I thought it might be worth going back to some basics. So here's some strategy basics -Mintzberg (who I often talk about in training sessions in the context of emergent strategy). In 1987, he provided five Ps for Read More

Kim Tasso2023-10-08T16:26:36+01:00April 5, 2013|Kim's Blog, Management Skills, Marketing, Strategy|

Book review: Chaotics – The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning)
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Book review: Chaotics – The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning)

Kim's Blog, Management Skills, Marketing, Strategy

Book review: Chaotics – The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning)

Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More

Kim Tasso2022-10-21T12:14:36+01:00July 14, 2011|Kim's Blog, Management Skills, Marketing, Strategy|