Kim TassoInternal communication – Why, how and what?
Posted on: February 9, 2018
At a recent training session for marketing and BD assistants, we considered the importance of internal communication – why, how and what? Why is internal communication important? Internal communication in a professional service firm (PSF) is important for a number of reasons: Culture – Each firm will have a slightly different corporate or workplace culture. […]
Key Account Management KAM in a nutshell
Posted on: December 19, 2017
I was delighted to address the Professional Marketing Forum Scotland members last week in Edinburgh. The topic they choose was Key Account Management KAM in a nutshell – so I presented information on “text book” theories as well as lots of stories from my experiences on the “front line” of KAM strategy and development in […]
Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood
Posted on: January 9, 2017
Health warning: This book “The Analytical Marketer – How to transform your marketing organization” by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation. This is an expanded review of the one […]
Bottlenecks, bulldozers and caught in the cross-fire – Highlights from a stakeholder management and buy-in session (2016)
Posted on: August 2, 2016
These were just a few of the themes igniting the passions of marketing and business development people from professional service firms at the recent PM “Stakeholder management and buy-in” training workshop. I think it’s fair to say that there was a little therapy going on before we got down to business on effective strategies and tactics. […]
Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors
Posted on: April 7, 2015Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors. Thank […]