Stakeholder Management

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum’s  “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. Some key insights from the session: Read More

2024-03-19T12:00:29+00:00February 14, 2023|Kim's Blog, Management Skills, Marketing|

Book review: Influential Internal Communication by Jenni Field

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”. So here’s Read More

2022-09-06T09:18:11+01:00September 6, 2022|Kim's Blog, Management Skills, Marketing, Relationship Management|

Five questions from a campaign, thought leadership and project management workshop

At last week’s campaigns workshop for PM Forum training  we had a full house of delegates with a rare balance between legal, accountancy/actuarial, property/engineering and consultancy firms. This article summarises the key themes emerging and contributes to the learning resources pack of the delegates. Five questions from a campaign, thought Read More

2022-06-27T09:21:28+01:00June 27, 2022|Kim's Blog, Marketing, Relationship Management, Selling, Strategy|

Ten top takeaways on stakeholder engagement and buy in

At this week's “Buy in, Engagement and stakeholder management” workshop with PM Forum  delegates from legal and accountancy firms across the UK identified their ten top takeaways on stakeholder engagement and buy in. Build your credibility What is required for credibility? There are numerous elements including: qualifications, experience, knowledge (of Read More

2022-04-29T11:58:06+01:00April 29, 2022|Kim's Blog, Marketing, Relationship Management|

Book review: How to advance your career in professional services marketing by Dominic Ayres

This article was published in the April 2022 edition of PM Magazine. A book review: How to advance your career in professional services marketing by Dominic Ayres. It’s a useful and timely book for those planning their careers in professional services marketing and business development. It starts at launching your Read More

2022-04-22T14:47:05+01:00April 22, 2022|Kim's Blog, Management Skills, Marketing|
Go to Top