PM Forum’s June webinar resonated. Neetu Sawhney (Head of Pitching, Herbert Smith Freehills Framer) moderated a panel including Tadé Bola (New Business Team Lead at Latham & Watkins), Alan Donninger (Pricing Manager, GenAi and technology) and Ray Meiring (CEO and co-founder QorusDocs) on AI’s impact on bids and pricing in Read More
Most professional services marketing and business development professionals find themselves managing large and complex projects. At a recent PM Forum webinar, Marina Charles, digital marketing lead at BDO, moderated a sterling panel to tackle the topic of project management in professional services marketing. Her panel included: Jon Lelliottt (Transformation Programme Read More
Last week I was excited to facilitate the much-anticipated new PM Forum workshop on “Aspiring Marketing and Business Development Leaders”. 12 delegates – three quarters from law firms – gathered to tackle a tough, demanding agenda. I’ve tried to provide a synthesis of the key points of interest from the Read More
This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers preparing for their next career move). Leor has worked hard during his successful professional services marketing career – spanning legal, accountancy and consulting firms – Read More
I’ve assembled some further recent case studies showcasing the latest developments in professional services marketing. Brand and internal engagement feature heavily across them all. Signposts to earlier case studies are shown below. Marketing case studies: Sponsorship, brand campaigns and podcasts Albert Goodman (accountancy) – Sponsorship Devonshires (law) – Brand evolution Read More
