Animal magic of buy-in and stakeholder engagement (Video)

Posted on: September 11, 2020

Today’s video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script – Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their ideas. It’s the personal psychology […]

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CIM’s Innovation in Marketing

Posted on: August 24, 2020 Innovation in marketing

People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Chartered Institute of Marketing’s (CIM) […]

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Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

Posted on: February 8, 2020 Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine  Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design an integrated marketing and sales […]

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Changing behaviour in the workplace to boost productivity – Insights from psychology

Posted on: December 2, 2019 Changing behaviour in the workplace to boost productivity – Insights from psychology

In October, I was invited by Richard Chaplin and Richard Thorby of the Managing Partners Forum https://www.mpfglobal.com/ to lead a discussion on “Changing behaviour in the workplace to boost productivity – Insights from psychology” for the People, Performance and Culture group (including directors and HR professionals from leading law, architectural, property and accounting firms). This […]

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Animal magic and the art of gaining buy-in: Leeds September 2019

Posted on: October 14, 2019 Animal magic and the art of gaining buy-in: Leeds September 2019

There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate  – so here are some highlights on animal magic and the art of gaining buy-in. Bees – Communication Bees show amazing powers of communication – supporting […]

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