Kim TassoChanging behaviour in the workplace to boost productivity – Insights from psychology
Posted on: December 2, 2019
In October, I was invited by Richard Chaplin and Richard Thorby of the Managing Partners Forum https://www.mpfglobal.com/ to lead a discussion on “Changing behaviour in the workplace to boost productivity – Insights from psychology” for the People, Performance and Culture group (including directors and HR professionals from leading law, architectural, property and accounting firms). This […]
Animal magic and the art of gaining buy-in: Leeds September 2019
Posted on: October 14, 2019
There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate – so here are some highlights on animal magic and the art of gaining buy-in. Bees – Communication Bees show amazing powers of communication – supporting […]
10 key points all about buy-in in professional services (Manchester and Dublin 2019)
Posted on: March 3, 2019
I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]
10 takeaways from a workshop on buy-in (Guildford, 2018)
Posted on: September 13, 2018
Thanks to Stevens Bolton https://www.stevens-bolton.com/ for hosting a Professional Marketing Forum workshop on buy-in Guildford http://www.pmforum.co.uk/locations/guildford.aspx After a lively session including exercises, discussions and sharing ideas, the delegates selected the following top 10 takeaways: 1. Face-to-face contact A recent HBR report suggested that face-to-face requests were 34 times more likely to be accepted than those by […]
Internal communication – Why, how and what?
Posted on: February 9, 2018
At a recent training session for marketing and BD assistants, we considered the importance of internal communication – why, how and what? Why is internal communication important? Internal communication in a professional service firm (PSF) is important for a number of reasons: Culture – Each firm will have a slightly different corporate or workplace culture. […]