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Marketing to the elderly – for lawyers and accountants

I wrote the lead article on “Marketing to the elderly” in Private Client Adviser magazine back in September 2008 http://www.privateclientadviser.co.uk/feature/financial-planning/cover-story-marketing-legal-services-grey-market and have worked with the private client teams of many law firms since then. So it was nice to be invited to address accountants on the subject at the “Elderly Read More

Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)

You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great Read More

2015-10-09T12:01:53+01:00October 9, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Employee Benefits in law firms – All about the money rather than well-being?

I recently did some work on The Lawyer’s employee workplace benefits research into 70 law firms that resulted in articles in both The Lawyer http://www.thelawyer.com/ (15 June 2015) and Employee Benefits http://www.employeebenefits.co.uk/ (July/August 2015) magazines. The overall findings were that there was less flexibility and innovation in employee benefits in Read More

2016-04-13T12:30:53+01:00August 20, 2015|Kim's Blog, Lawyers, Management Skills|

Video in the marketing mix – Legal video awards and trends for 2015

A couple of months ago, as one of the judges on Legal IT Insider’s Legal Industry Video Awards 2014, I had the privilege of watching over 50 videos from law firms and their technology providers. The winners can be viewed here: http://www.legaltechnology.com/latest-news/the-legal-industry-video-awards-the-winners-showreel/ Well done to the winners and runners up. Read More

2014-12-22T09:41:11+00:00December 22, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|
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