Strategy Archives - Page 11 of 43

Driving successful marketing programs for professional services
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Driving successful marketing programs for professional services

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Strategy

Driving successful marketing programs for professional services

This article “Driving successful marketing programs for professional services” was published by Intapp on March 29th 2019 https://www.intapp.com/blog_posts/successful-marketing-for-professional-services/ We recently connected with professional services expert and influencer, Kim Tasso to talk about marketing. Tasso, the managing director of RedStarKim Ltd, is an independent management consultant specializing in the professional services Read More

Kim Tasso2019-04-01T11:14:11+01:00April 1, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Strategy|

Be more onion, time out from the tsunami and other strategy insights
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Be more onion, time out from the tsunami and other strategy insights

Kim's Blog, Management Skills, Marketing, Strategy

Be more onion, time out from the tsunami and other strategy insights

At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates - from law firms, accountancy practices, management consultancies and property partnerships – discussed a range of ideas and tools to be more strategic. Be more onion, time out from the tsunami and other strategy insights Read More

Kim Tasso2019-03-25T16:03:40+00:00March 25, 2019|Kim's Blog, Management Skills, Marketing, Strategy|

Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)
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Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Statistics and trends, Strategy

Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More

Kim Tasso2019-02-18T10:16:18+00:00February 18, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Statistics and trends, Strategy|

Effective marketing – a discussion with managing partners
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Effective marketing – a discussion with managing partners

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy

Effective marketing – a discussion with managing partners

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of Read More

Kim Tasso2021-04-03T15:21:06+01:00January 11, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy|

An MBA is great – but you’ll need soft skills to make an impact
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An MBA is great – but you’ll need soft skills to make an impact

Kim's Blog, Management Skills, Relationship Management, Selling

An MBA is great – but you’ll need soft skills to make an impact

This article "An MBA is great – but you’ll need soft skills to make an impact" was published on the Association of MBAs (AMBA) web site on 23 November 2018 https://community.mbaworld.com/blog/b/weblog/posts/an-mba-is-great-but-you-ll-need-those-soft-skills-to-make-an-impact They don’t teach you about soft skills and relationships at Business School, but these are what could make the vital difference to Read More

Kim Tasso2018-12-03T10:01:50+00:00December 3, 2018|Kim's Blog, Management Skills, Relationship Management, Selling|