Strategy

Strategic marketing case study – Brand at Mishcon de Reya lawyers

At the 30th Annual PM Forum Conference, Elliot Moss | LinkedIn shared law firm Mishcon de Reya’s growth story leveraging strategy, brand and advertising (see 30th PM Forum Conference – Beyond Boundaries). His humility was touching – considering he is widely considered the poster boy of professional services marketing. Our Read More

2025-11-13T10:37:07+00:00November 13, 2025|Kim's Blog, Lawyers, Marketing, Strategy|

30th PM Forum Conference – Beyond Boundaries and Breaking the Mould

This article "30th PM Forum Conference – Beyond Boundaries and Breaking the Mould" was published in the November/December edition of PM Magazine - PM Forum - Thanks to editor Matt Baldwin. To mark the 30th Annual PM Forum Conference we shifted venues to the bright, modern Minster Building in the Read More

2025-11-13T10:38:46+00:00November 10, 2025|Kim's Blog, Marketing, Statistics and trends, Strategy|

Highlights from the 2025 Professional Growth Summit

This article was printed in the May/June edition of PM Magazine and can be accessed by members here: PM Magazine - PM Forum. A star-studded group of practice leaders assembled at the Institute of Directors on Friday 28th March for the inaugural Professional Services Growth Summit. Many were fresh from Read More

Book Review: Strategic Tendering for Professional Services by Matthew Fuller and Tim Nightingale (Second Edition)

Back in May 2017 I reviewed the first edition of this book strategic tendering. And I have been recommending it ever since. So I was delighted when the authors did an extensive overhaul of the contents to publish the second edition in 2022. This review concentrates on the newer material Read More

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