Strategy

PricewaterhouseCoopers’ Law Firms Financial Survey 2011

The executive summary of the 20th PWC survey  http://www.pwc.co.uk/eng/publications/pwc_annual_law_firms_survey.html  talks about the deteriorating profitability of all but the most successful firms since 2008 with the 2011 financial results painting a broadly flat picture compared to last year. The key findings are as follows: Variation in net margins - UK net margins range from Read More

2013-08-01T13:33:53+01:00November 21, 2011|Kim's Blog, Lawyers, Strategy|

Brand basics

There’s lots of talk about brands at the moment. But some people fail to realise that branding is a specialist area of marketing and communications and stretches way beyond the name of your firm/organisation and a nice logo. It’s a big subject (I regularly use around five different models to Read More

2015-11-20T19:26:05+00:00October 11, 2011|Kim's Blog, Lawyers, Marketing, Strategy|
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