Every couple of years I attend a training session on Search Engine Optimisation (SEO) to ensure that my knowledge remains up to date. This month I attended a SEO course for journalists organised by and led by my old friend Adam Tinworth (Twitter @adders and blog at https://www.onemanandhisblog.com/ ). So Read More
This article on "Private client marketing - competing in the digital era" was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business Read More
At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology Read More
The 22nd Annual Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx in September 2017 ended with the usual client panel. Chaired by Andrew Rogerson – the founder and MD of Grist (a leading content and thought leadership agency) the panellist included: Chris Daly, Chief executive of the Chartered Institute of Marketing (CIM) Polly Fox, Read More
A new legal market research report “State of mobile apps in law firms 2017” by Fliplet shows higher adoption of mobile app technology by law firms. I’m delighted that they referenced my original 2012 research into the subject in their report. The top 10 law firms with the best app Read More
