Legal marketing case study – Clark Hill redesigns its marketing and BD team

Posted on: January 28, 2021 Legal marketing case study – Clark Hill redesigns its marketing and BD team

In September, the international senior marketing and business development team at Clark Hill  presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing […]

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Pitch Points – Five thoughts from a pitching and tendering workshop (January 2021)

Posted on: January 22, 2021 Pitch Points – Five thoughts from a pitching and tendering workshop (January 2021)

I facilitated a full day online pitching and tendering workshop for MBL covering: policies, processes, research, sales strategy, selling skills, documents, presentation (content and delivery), post pitch actions and tendering metrics. Delegates were from legal and insolvency firms. There was a huge amount discussed during the lectures, exercises and polls on the rational and emotional […]

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Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors

Posted on: January 20, 2021 Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors

In the run up to Christmas, I pledged to make a donation to a local mental health charity where I am a Trustee  for each personalised email I sent to my clients and contacts. Naturally, we are all saddened by the enormous toll of the Covid crisis – to the economy, to businesses and their […]

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Highlights from a referrer management workshop (2020)

Posted on: December 22, 2020 Highlights from a referrer management workshop (2020)

It was great to see so many people on the December digital presentation of the popular MBL “Developing more work from referrers and intermediaries” workshop – there were representatives from law, accountancy, insolvency and engineering firms. Here are the highlights from a referrer management workshop. Amongst the aims of the delegates were: To develop a […]

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Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events

Posted on: November 13, 2020 Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events

Being rather weary of the Zoom and PowerPoint combo for online events I’ve recently attended two mind-blowing experiences that show how Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could be used to improve the future digital client experience. Here are my experiences and insights from a talk on XR and AR hosted […]

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