Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events

Posted on: November 13, 2020 Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events

Being rather weary of the Zoom and PowerPoint combo for online events I’ve recently attended two mind-blowing experiences that show how Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could be used to improve the future digital client experience. Here are my experiences and insights from a talk on XR and AR hosted […]

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Digital and soft skills – Microsoft on skills needed for an inclusive economy

Posted on: September 14, 2020

As today is the start of Microsoft’s Digital Skills Week (14th-18th September 2020) I joined a short digital event this morning (with speakers also from Catch 22 and LinkedIn) on skills for an inclusive economy. It was interesting to hear the latest research and trends on the digital and soft skills required for the future […]

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Emerging marketing and business development roles – taking responsibility for future-proofing your career

Posted on: September 2, 2020 Emerging marketing and business development roles – taking responsibility for future-proofing your career

At the start of 2020, I talked to Totum Partners – specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to learn what new roles and […]

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CIM’s Innovation in Marketing

Posted on: August 24, 2020 Innovation in marketing

People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Chartered Institute of Marketing’s (CIM) […]

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Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

Posted on: August 11, 2020 Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine)  I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a big fan. This one focuses […]

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