Driving successful marketing programs for professional services

Posted on: April 1, 2019 Intapp integrates technology and information across the client life cycle

This article “Driving successful marketing programs for professional services” was published by Intapp on March 29th 2019 https://www.intapp.com/blog_posts/successful-marketing-for-professional-services/ We recently connected with professional services expert and influencer, Kim Tasso to talk about marketing. Tasso, the managing director of RedStarKim Ltd, is an independent management consultant specializing in the professional services sector. In this conversation, Tasso […]

Read More

Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

Posted on: February 18, 2019 Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]

Read More

Effective marketing – a discussion with managing partners

Posted on: January 11, 2019

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of the key points I […]

Read More

Better Business Relationships has been entered into the Business Book Awards

Posted on: January 2, 2019 Better Business Relationships has been entered into the Business Book Awards

What an exciting start to the year! My latest book Better Business Relationships has been entered into the Business Book Awards (BBA). In March 2018 I was delighted to join the fantastic editorial team at Bloomsbury Business and some of its leading authors at the inaugural Business Book Awards. It was a glorious event. On […]

Read More

Help your lawyers understand and engage with social media effectively

Posted on: November 16, 2018

Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education element – helping lawyers to […]

Read More

Original branding by Matt Playford · A site by Fresh01