Technology

Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”

At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact Read More

2014-12-02T16:58:52+00:00December 2, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|

Marketing in a digital world – Conscious Solutions seminar review

I went along to the final session in the 2014 roadshow (which was held in London) to see what Conscious Solutions had identified as the top priorities for professional services marketing in a digital world. I joined the marketers’ stream which was really informative but also heard positive feedback from Read More

2014-12-02T16:40:09+00:00December 2, 2014|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Statistics and trends, Web Sites|

Back to basics – The importance of segmentation and personas

While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More

2016-10-28T10:39:05+01:00November 25, 2014|Kim's Blog, Marketing, Strategy|

Legal client feedback – Group General Counsel of Colt (telecommunications) 2014 (and procurement tips)

Continuing the blog series on "Legal client feedback" Robin Saphra, Group General Counsel of Colt (telecommunications, IT and data centres with 65 lawyers in his team and a £12m legal budget) shared his views on relationships with professional service firms at the September 2014 Professional Marketing Forum Conference: Three years Read More

2014-10-03T11:42:52+01:00October 3, 2014|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends|

Accountancy marketing case study – Grant Thornton and Lexis® Interaction® aligning partner KPIs with business objectives

At the recent PM Forum conference, I picked up an accountancy marketing case study from technology suppliers there about the use of marketing technology by accountancy firm Grant Thornton. The Senior Executive – CRM, Marketing and Business Development talks about the use of the CRM solution amongst the 200 partners Read More

2014-10-03T11:09:42+01:00October 3, 2014|Accountants, Kim's Blog, Management Skills, Marketing, Relationship Management|
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