The professions in transition – Professional Services Marketing Group (PSMG) Annual Conference

Posted on: November 21, 2011

Last Tuesday I took myself along to the 16th PSMG Annual Conference – it’s a rare but pleasant occasion when I am purely in delegate mode rather than speaking or running a workshop. The venue – America Square Conference Centre – was marvellous, the rooms were gleaming white with cheerful red chairs and there was a […]

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Social media session with SCL (Society for Computers and Law)

Posted on: November 11, 2011

As a member of the Media Board of this great organisation, the topic of social media had been raised a number of times at recent meetings. So I was asked to lead a short (2.5 hour) session on social media in the legal profession generally, how lawyers as individuals can use social media effectively and the extent […]

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Integrated marketing systems (Web, CRM, ERM etc) – Hubbard One

Posted on: October 21, 2011

As a marketing consultant, I like to keep to date with the developments in systems available to marketers and their firms and so I spent some time with the folk at Thomson Reuters to see what is on offer with Hubbard One which is used by a significant number of larger law firms (55 across […]

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CubeSocial – Personal conversation management rather than Corporate client relationship management?

Posted on: September 7, 2011

In many marketing and BD teams, the focus is on managing large, central client or CRM databases into which everyone enters their clients, referrers, contacts and activities so that some sort of co-ordination, planning and tracking can take place. But many lawyers, accountants and surveyors continue to resist using such systems. Their reasons are many […]

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Managing Client Relationships – The Truth in Professional Services 2011

Posted on: August 16, 2011

The Managing Partners’ Forum in conjunction with The Thriving Company has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report that CRM activities are producing […]

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