Search Engine Optimisation – In a nutshell

Posted on: August 10, 2011

I don’t know what possessed me. A few months ago I signed up to spend two Saturdays learning about SEO. Why? Because I’m a dedicated marketing professional and felt it was my duty to stay as up to date as possible on the ever-changing world of digital marketing. So here’s my conclusion on Search Engine […]

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Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)

Posted on: June 11, 2011

As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have been good to have a […]

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Key strategies for law firms – Netlaw Conference report

Posted on: May 19, 2011

On the basis that I believe in keeping an open mind, avoiding complacency and lifelong learning I took myself along to hear what I hoped would be some of the latest thinking in law firm management. So here’s my observations and personal highlights from the conference (for those who didn’t follow the tweetstream on #ksconf). […]

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Introduction to MAC (Mobile Activation Code) tags

Posted on: April 26, 2011

Noticed those small square graphical images that have started to creep onto the pages of print media and other promotional materials? I even received a business card recently with a tag on the back. Personally, I prefer the aesthetics of the QR (Quick Response) tags although some experts argue that the more angular Microsoft tags […]

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Book Review – Marketing technology as a service – Proven techniques that add value by Laurie Young & Bev Burgess

Posted on: February 14, 2011

It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional services marketing in Canary Wharf […]

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