At the start of the month (it’s been busy) I attended this conference at which I presented a paper on “Commoditising and innovating legal products” (on which there is a separate post) and some key points emerged that I thought I would share: After some rather dramatic music, Viv Williams Read More
Last night I braved the miserable weather and trundled along to the offices of Kingsley Napley lawyers to attend a Professional Marketing Forum meeting entitled “Assisting Management – the role of marketing in influencing the Board”. Two senior non-marketers presented their thoughts. The first presentation was by an incredibly young-looking Read More
Most people think of databases when they hear CRM. But the data is just a tool to support client relationship management. The following is an extract (Real CRM - 20 top tips) from an article called “From messing around with databases to real client relationship management” published in the current Read More
Last Friday, I led one of the PM Forum’s popular Future marketing manager courses with delegates from firms such as Allen & Overy, Birketts, Field Fisher Waterhouse, Grant Thornton, Martineau, Wragge & Co and Conyers Dill & Pearman. Although there are many book references in the slides and other handouts, Read More
As I draw to the conclusion of this term's various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and Read More