I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More
Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More
As many of you may know I am a keen advocate of the Chartered Institute of Marketing’s (CIM) certificate, diploma and post graduate qualifications and have taught, part time, on a number of courses at local colleges and for Cambridge Marketing College and on the PSMG version for Professional Services. Read More
Last week I ran one of these popular training sessions for the PM Forum (http://www.pmforum.co.uk/training/index.aspx). At the outset, I asked the delegates what it was that they wanted to change or achieve. It’s no surprise, but sad nonetheless, that the things that they wanted to change sounded depressingly familiar: To feel as Read More
Every time you complete a strategic marketing review you should review and update your standard PESTL analysis. Trawling through Government and other official and market reports can be a pain but you can make life easier by keeping an eye out for relevant media reports as you read the newspapers Read More
